Print: $11,95

If you want to put up a website, or improve your existing site, but you’re not a tech guru, this book could save you hundreds or even thousands of dollars.

Most non-tech-gurus (“web newbies”) suffer from a series of predictable misconceptions about how the web works, and these misconceptions will often sabotage their success.

As a computer programmer and web designer who’s worked with web newbies for over five years, I’ve distilled the most important things I wanted to tell them—to help save them from making a great many painful mistakes, and help them really succeed in their online endeavors! It’s not that easy, and this book is designed to arm you with what you need to become an informed consumer and
approach your project effectively.

You know what it’s like to go into a mechanic’s shop not knowing ANYTHING about how a car works? You can get taken to the cleaners, right? The same thing happens EVERY DAY, with people who innocently want to put up a website, but
are uninformed about the basics.

Even if you are somewhat knowledgeable, this book will give you new ideas, new perspectives, as well as some brilliant quotes and resources from some very smart thinkers, that will jump-start your thinking, and help you make your
project effective and successful.

Topics include:

* The six critical “human factors” that sabotage
web efforts, and how to prevent them.
* Clear, pragmatic advice on how to set effective goals
online, to drastically improve your chances of success.
* A critical mind shift between “building a website,”
and building a marketing and sales platform to
expand your client base, your sales, or message.
* The fundamental marketing and business concepts that you
need to understand and apply to your online project.
* What you need to know to hire the right web designer,
programmer, marketer, or other help.
* What NOT to do when hiring a web designer--
that could save you thousands of dollars!

Product Details

First Edition
5.5x8.5, Paperback - Perfect Laminate Gloss, white, b&w interior, 72 pages