The Media Playbook: Get More For Your Advertising Media Money
This book will provide advertisers and agencies help in dealing with the complex issues of the present and the future of advertising media, and to make decisions that build business and sustain profit. It contains 53 articles written by Mike Drexler and Steve Fajen, who are the Co-Founders and Managing Directors of Drexler/Fajen & Partners, an agency review and media consultancy firm located in New York City. It also includes four articles, in the Media Drumbeat section, written by Michael Atkin, who is a noted digital expert and Associate Partner.
- First Edition
- 6x9, Hardcover with Gloss Jacket - Case Blue Cloth, Crème Matte (50#), b&w interior, 228 pages